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    Head of Digital Marketing

    Master of Code Global
    Master of Code Global
    May 25, 2023
    Full timeRemoteOfficeHybrid typeAdvancedHead
    Outsource
    Europe
    USA
    North America
    10-15 years
    Years on the market
    200-400
    Employees
    Description
    As a Head of Digital Marketing, you will: - Create, plan, and implement the overall digital marketing strategy for Master of Code Global, the results of which are marketing qualified leads that are coming to the company. In other words, plan and implement a successful outbound marketing campaign, that will result in outbound and inbound marketing leads generation - Build, lead, manage, grow (professionally), and strengthen the marketing team needed for the strategy implementation and achievement of the results planned - Manage and oversee the work and effectiveness of all digital marketing channels used by MOC (that are focused on Clients acquisition) - Create, plan, and implement the lead generation campaign that is connected to the overall marketing strategy - Work with annual and quarterly OKRs, which will be measured by results achieved, including ROI - Prepare and manage the digital marketing budget - Oversee the strategy and implementation around online content development - Create and drive the data-driven decision-making approach to MOC’s digital marketing. This includes working with visitors required analytics (eg. Google Analytics, etc.) and general search trends Drive creation of the sales related artifacts necessary for the sales and pre-sales process - Stay up to date with the latest technology developments and best practices - Anticipate sales performance trends and needs - Research competition, investigate benchmarks, provide suggestions for improvements, and drive the necessary change for the success of the results coming from the digital marketing
    Requirements
    - 5+ years of experience in digital marketing, at least 3+ years of experience in marketing IT outsourcing services - Proven experience in designing and implementing successful digital marketing campaigns - In-depth knowledge of different digital marketing channels and how get a maximum ROI from them - Solid knowledge of online marketing tools and best practices - Hands-on experience with SEO/SEM, Google Analytics, and usage of CRMs for marketing campaigns - Understanding the web design process and how to effectively solve digital marketing needs through that - Sense of ownership and pride in your performance and its impact on the company’s success - Critical thinking and problem-solving skills - Be a hands-on writer and have a passion for building “stories” that the audience needs and buys - Strong team management skills, including servant leadership - Excellent communication (written and verbal) skills - Good time-management skills - Great interpersonal skills - Ability to make and own decisions
    What we offer
    ✅ Time-off policy that includes 20 working days of vacation and 12 working days of sick leave annually. ✅ Coverage of Medical insurance (50% by the company and 50% covered by the consultant) and Life insurance (75% by the company and 25% covered by the consultant) provisioned by MOCG. ✅ Account & Legal Support. ✅ Coverage of expenses related to visiting external events, conferences, hackathons, and courses, connected to professional growth and networking being approved by the Hiring Manager (50% covered by the company and 50% covered by the consultant). ✅ Access to MOCG free internal knowledge-sharing events, such as meet-ups, specialized training, masterclasses, etc. ✅ Social events in the office (Movie nights, Board Games), online events with external experts on meaningful topics (Conversation FM), and corporate gifts. ✅ Workstation provision for the efficient performance of our masters.
    Would be a plus
    - BSc degree in Marketing, Digital Technologies, or a similar relevant field would be a plus
    Master of Code Global
    Outsource
    Europe
    USA
    North America
    10-15 years
    Years on the market
    200-400
    Employees
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